"Bill" is a gung-ho advertising executive with too much power and too few people skills. We find him working on a campaign for a soothing vacation package, but his life is quite the opposite: a constant barrage of mobile phone calls, pages and faxes. One evening, as Bill wraps up the deal (while simultaneously listening to a CD, his answering machine messages, and watching picture-within-picture TV) he receives a phone call that changes his life.
