In this popular cooking show, Herwig Van Hove, an erudite, outspoken and witty college professor and passionate gastronome, presents a recipe for a main dish, and sometimes a dessert, which takes him no more then 1,000 seconds (hence the title; circa 17minutes) to prepare, assisted by the popular blabbermouth-presenter Dré Steemans, better known as his phony-Italian alter-ego Felice, his soundboard for various tips on cooking, ingredients, the food business etc. which continue during the tasting.