Disconsolate, with only Pete, his old-time chum, for companionship, Jerry reads of the recent wedding of a man to a millionairess, effected through a newspaper want ad. To him comes the thought that he might be able to put through a similar deal. Jerry writes an ad calling for a beautiful wife, accomplished and affectionate, and clearly states he has no objection to one of wealth. Jerry selects the picture of Marie as his prospective bride and wires her to come. Marie joins Jerry and together they go to a minister. Jerry offers his stamps for his fee. The ceremony is about to be performed when the clergyman demands Marie's eugenic certificate. They agree to visit the Eugenic Bureau. Marie is put through a severe test that results in her rejection by the physician. She departs for the railroad station to return to her home, while Jerry decides that matrimony is a pretty tough proposition.