World Cuppa was a one-hour ITV4 show, which launched on 9 June 2006 and ran for the duration of the 2006 FIFA World Cup. The show was fronted by Virgin Radio breakfast host Christian O'Connell and featured up to 50% of user content. ITV Sport's Matt Smith stepped in when O'Connell was away for one night, and TV comedian Ralf Little also covered O'Connell's absence. After each World Cup match on the ITV Network, World Cuppa looked back at events - such as perhaps an outrageous dive or a Peter Crouch dance - and got the public to use video mobile phones or camcorders to make clips of each themed "task" dished out by O'Connell. The public could upload and edit their content using an application, developed by video technology company Coull, located on the World Cuppa website. A selection of the best footage uploaded was used in each of the 16 shows, which ran on ITV4 from 10pm-11pm daily throughout the World Cup. All the other clips are now available to view through a dedicated website for the show. The programme also ran competitions offering viewers the chance to win football-themed prizes. O'Connell's ITV4 show also included his own take on Sky's Fanzone commentary: Nanzone, featuring football-mad grannies; and the World Cup win, lose or draw dog, which 'predicted' the outcome of games by choosing between one of three bowls of food.