Crecer jugando (Growing and Playing) promotes a new culture in the relationship between parents and children. Through interviews with scientists and doctors, the program shares specialized information in psychology, pedagogy, pediatrics and nutrition. Providing hands-on tools to improve education, professionals exchange their ideas on basic areas as language, senses, body and mind. The program is divided into four sections where the host Dominika Paleta presents theme news and reportages covering in each episode several topics with selected guests. This Televisa initiative shows a distinctive profile in the context of commercial television in Latin America.