Amour et publicité

The managing director of a Paris department store has a bright idea: replacing the dummies in the windows by living models. Three of his employees accept to spend their days in front of eager onlookers: Lucie posing as the newly married lady, her real-life fiancé as her young husband and Henry as Lucie's lover, while presenting the various goods sold in the store. Well, "posing" is not the right term because reality soon proves stronger than (commercial) fiction.