Akira is a huge SWATCH watch collector. His hobby is collecting SWATCHs. But Akira is always late for work or for dates. Sachi, Akira's girlfriend, one day decides to ask Akira which is more important to him, 'SWATCH' or 'me'. Akira has one philosophy which makes him say 'SWATCH'. What is his philosophy? Can Akira still keep Sachi to love him as who he is?