Writing Fren-Zee

Screenwriter Billy Shaw is desperately trying to finish his latest screenplay. The screenplay he's writing is about 'Fren-Zee,' the hottest comic book property that's being turned into a movie at the moment. Billy finds his muse in a comic book shop run by John and Pete. Why does the store inspire Billy so? It might have to do with the fact that Nick Levine, the creator of 'Fren-Zee' died there.