Between a Bridgerock

Brendon Bridgerock tries to be the one who defines himself as an individual, but shares his name with a celebrity, which in turn becomes the whole of his identity. Because of this, he isn't perceived as an individual human being, rather only as a vicar for people's fetish for celebrities. Brendon would like to take it upon himself to develop his own distinguishable identity, in the hopes of being recognized as an individual rather than a synonym for a famous guy, but, the question is, is there anything he alone can do to free himself the idea people have of him?