Part of the March of Time series, this episode (Volume 11, Number 11) focuses on a new sociological phenomenon - the teenage girl. They are recognized as unique, with a mind of their own and not necessarily prone to following in their mothers footsteps. Industry now recognizes this sector of society as a potentially lucrative market, the result being that magazines, beauty products and clothes are all being designed with the teenage girl in mind. New music is central to their activities and there is also an increasing demand for photogenic teenagers as models.