Who, or what, is the spirit of place? How does it manifest itself? Is it we who create it - or him, or her - or does the spirit create us? A journey through South Tyrol sheds some light on the formidable dynamism of the genius, as do the people who live in this magnificent territory, bound to tradition and yet continually changing. Genius Loci is an anthropological and poetic investigation into this mysterious entity which represents the quintessence of a place.