Dad Is an Idiot and Other Investigations Into the Art of Advertising

An investigation, through a dozen of the advertising worlds top practitioners and critics, about the 'art' of advertising and how it affects our lives. Like art and literature, advertising is a polished form of storytelling that appeals to our emotions, but behind it is the force and goals of multi-billion dollar commerce. From how it creates impossible standards for American women to how it infantilizes American men, it may have more impact on our lives than we realize.