Post-Fordlândia

"Post- Fordlândia" explores the mythologies surrounding Henry Fords failed utopia 'Fordlândia'. Fordlândia, an abandoned rubber plantation and town constructed in the heart of the Amazonian rainforest exists as the most poignant existing monument to Ford's attempt to export his puritanical model of capitalism and the American way of life into other parts of the world. Through a filmic exploration of this ghost town through the eyes of an other-worldly protagonist, the work contemplates the physical and ideological failure of the exportation of the American capitalist dream into one of the most complex ecological and cultural places on the planet. Using the medium of film, the artists take multiple approaches to the site and place of Fordlândia exploring the space between fiction, documentary, and subjective observation in order to complicate potential readings of the history(s) of Fordlândia.