Three college friends devote a summer to following the instructions of a local fast food restaurant's daily instructions via it's road sign. Each day, Pal's Sudden Service, a chain in the southeast US, posts a new 'Thought of the Day' on their store's roadsigns. Keith, Gabe, and Allen, attempt to complete each day's thought for ninety days. Challenges range from 'Blow bubbles on the playground' to 'Respect is Earned' and 'Visit a National Park.' Watch as the friends learn what it means to try new things and be open to new experiences.