Frank Webster is an author, a dancer, a visual artist, a photographer, a film maker, and a mentor to all in the Rust Belt. Cameras follow him as he describes his style, his influences, and what gives him fulfillment in life -- mainly drawing as many whales and giant squid as possible. His existence is suddenly thrown into complete disarray when a 'follower' on a social network uses wordplay to make a single cutting joke about his upcoming mumble-core film, Pinback Whale. Losing his mind, and with the outside world becoming more and more like a horror movie following the troll's joke, Frank and his friends go on a crusade to rid the world of those who do not love their art as much as they do.