How do you define something that, by definition has no rules and won't easily be defined? That's exactly what Superfad set out to do with a web series 'OnCreativity'. OnCreativity is a series of short, informal interviews with a diverse range of designers, artists, musicians, animators, educators, etc. It explores a single topic: Creativity. With the differing points of view expressed by each person in their own words, we hope to inspire, confuse, provoke and delight. From Academy Award-nominated filmmaker Bill Plympton to original Mad Man, George Lois, internationally known graffiti artist (and founder of KRINK) KR to world-renowned graphic designer Milton Glaser, OnCreativity asks a specific set of questions to a wide range of people and looks for patterns. Each person's story and relationship to creativity is unique, all of their stories and observations are intimate and insightful. For Superfad its meant creating and developing the content from the initial idea phase through final production.