What is Glamour ? Through interviews with creative specialists, Deborah Landis costume academy winner, film critic Dominique Paini and Stephen Gundle author of an extensive book entitled « Glamour », Galeshka Moravioff demonstrates how an aesthetic approach of Modern Entertainment has been conceived and exploited between the late 1920's throughout the 1950's. It shows how the great costumes designers, Jean Louis, Travilla, Adrian and Edith Head were a major influence on the fashion industry of the mid late 20th century up to today. Movie clips of all the major stars of this golden era features : Marylin Monroe, Rita Hayworth, Greta Garbo , Kim Novak, Gene Tierney, Lana Turner, Ava Gardner, Joan Crawford ,Katherine Hepburn, Jane Russel... in memorable scenes dressed in breathtaking iconic gowns.