High Point, North Carolina is a small town of 115,000 people, where for fifty weeks a year next to nothing happens. Twice a year, for one week in April and one week in October, 83,000 furniture buyers, retailers, and designers, from 106 different countries come to High Point, for the North Carolina Furniture Market. The Market generates 1.2 billion dollars in revenue for the state, which is more than if High Point were to host three super bowls. 'To Market' tells the story of how this otherwise typical and tiny American town pulls off this major national event twice a year.