This video highlights a couple west coast fisheries and their positive efforts to fish responsibly. A gill net fishery, faced with closure in the mid 90's, redesigned the 'pinger' to ward off marine mammals from being caught (now mandatory gear); An entrepreneur fisherman who has created a direct from boat fish market, attracting thousands of visitors from all over southern California and opening new income avenues not only for himself but for the harbor and businesses in the area. There are interviews with scientists who discuss the sustainable fishing issues as well as issues of buying imported fish vs. buying US caught fish.