Ultra-Guys 'Selling Out' is a behind the scenes look at up and coming journalist ('Bridge Bordeaux') and her making of a documentary on the Ultra-Guys, the less-than-amazing Gateway City super heroes who have managed to squander the best super powers in comic book history (i.e. 'Ultra-Skills'). After signing a comic deal with a major comic book label and receiving the largest advance in comics' history, the Dysfunctional Duo blew it all gambling in Tunica. Now broke and without day jobs, at the behest of their slimy agent ('Pete Pantera') the Ultra-Guys attempt to sell advertising on the backs of their Ultra-Disguises to local Gateway City business owners in order to make rent on their Ultra-Secret Hideout.