Follow the life of European wine bar owner Benny Tella and the people that he meets and works with in New York City. Benny Tella is a well-intentioned megalomaniac prick but in a weird way he's very love able. You will laugh and fall in love with Benny and the people in his life. Benny Tella is a deluded, driven but charming buffoon who has grand delusions that may or might work work out. Benny Tella wants to be a major player amongst the elite of the hospitality industry in Manhattan but he having low level talent working for him.