La Lagunilla is an old-fashioned, working-class neighborhood in Mexico City. It has been characterized by both formal and informal commerce and by its resistance to political, economic and social change. In this neighborhood is Tapia Print Shop, whose survival is threatened by market developments, new technologies, and fiscal regulations. Alfonso and Elena, its current owners and its only employees, refuse to see this family business, which has sustained two generations for over 60 years, disappear. This documentary is the depiction of a trade in decline. It is also the depiction of Alfonso and Elena, of their difficulties in making ends meet, and of their determination to keep at it, in spite of everything, because it is the only modus vivendi they know and they like it.