Cutie is a character study following Mom and her daughter Hailey as they drive into the big city to enter and win the title of Chicago Cutie 2012. Hailey is determined to win, but Mom is even more so, shaping her daughter to be the ultimate winning machine with practice, restricted diet, and botox. Trouble pops up as little Addison takes the stage and the hearts of the Judges. The only way to win now is to defeat Addison.