When your best efforts have failed and no-one cares, what else is there left to do? A failing filmmaker meets with a friend to unburden himself and reveal that he has decided to sell out, making a last-gasp attempt to be noticed with The Cat Dance, a gimmicky Glasgow-based viral video 'starring' a dancing cat puppet. Its only cost: his soul. However, when its popularity explodes, the consequences aren't quite as anticipated...
