Bill McCoy was the pioneer Rum Runner of the prohibition era. A man of innovation and maritime tradition, who fueled the Roaring Twenties by importing over 2 million bottles of alcohol to the Speakeasies of New York. Throughout his exploits, McCoy never actually broke the law, but he confounded authorities by beating them at their own game and challenging the US Government to a War on Rum. McCoy was new generation bootlegger who earned the name 'The Real McCoy' because he always delivered undiluted alcohol. His whiskey, gin and rum were always uncut and his patrons loved him for it. He is the reason why you know the term 'The Real McCoy.'