Two intrepid cultists, in an effort to bring an end to all that ever was, is, and shall be, realize that they can't actually do it unless they can figure out the actual name of the 'unnameable' demon they're trying to summon. Nowadays, we do that with focus groups. The trouble is, of course, that if you thought end-of-the-world cultists were weird, wait until you see who ends up on their focus groups!