Jaripeando allows the audience to enjoy the world of Jaripeo (Mexican Rodeo). Karla Zelaya takes us behind the scenes of this sporting/cultural/musical experience. Contrary to American Rodeo, where riders have to last at least eight seconds to win, in Jaripeo the riders don't run against the time -- it is a pure battle between man and beast. Along with the most spectacular bull-rides, Jaripeando explores the music that accompanies every event. Jarieando also allows the public to get to know better the bull-riders that risk their lives every Sunday. And for the male viewers, segments like 'La Rancherita de la Semana' ('The Cowgirl of the Week'), become the cherry on top of a great entertainment option for the weekend.