In a short period of time, film production has become a significant part of the culture in North Carolina. The Film Tax Incentive created a remarkable increase in major motion picture production, tax revenue for the state, and jobs for local industry workers. Unfortunately, this incentive is set to expire January 1, 2015. Keep It Rolling highlights the North Carolina Film Tax Incentive's contribution to a healthy economy, but more importantly focuses on the hardworking crew members, actors, and other individuals in the film industry who will be affected most if the incentive is not renewed.