This Is Business is a story that questions the public's initial instincts to judge someone based on what they do, rather than WHY they do it. Shayne Winters, a Junior at NYU Stern, loses his scholarship and has to raise enough money in 3 months to be able to graduate. His girlfriend, Taylor, invites him to a party where he inadvertently gets introduced to the first business opportunity of his life and, at the same time, potentially get him out of his sticky situation. With help from his friends, the business becomes more successful than they ever could have imagine. The problem isn't getting enough money anymore, it's finding a reason to stop.