This International Harvester promotional film opens with the wedding of Johnny Mathison, who attended college on a Harvester scholarship. We flashback to Johnny picking up his girlfriend at her sorority for a date, where he meets his girlfriend's sorority sister Jane Harrold. Johnny tells Jane he is struggling with his senior thesis about the 'philosophy of industry', a topic he picked to help him decide what to do after graduation. At a later meeting on campus, Jane offers to type Johnny's thesis and invites him to visit her in Chicago over Christmas break. There he meets her father, who happens to be a 26-year employee of the International Harvester Company, in both labor and management positions. The next day Johnny and Jane visit an IH company showroow in downtown Chicago which features examples of its lines of agricultural and construction equipment and home appliances. A company representative discusses how the company expanded after World War II to meet the demand for its products, to benefit its stockholders, its employees, and the nation. Also, a 'femineer' relates how women have helped in the design of IH's home refrigerators. Johnny finishes his thesis, graduates, and joins his father in operating the family farm. He also decides which girl to marry...