We the People: The Market Basket Effect

The story behind the epic six-week boycott of the Massachusetts-based Market Basket supermarket chain in the summer of 2014: when beloved CEO Arthur T. Demoulas is deposed by his cousin, majority shareholder Arthur S. Demoulas, Market Basket's 25,000 employees and millions of supportive customers successfully enforce a boycott of the 71-store regional chain, leading to a leveraged buyout of the company, the reinstatement of "Artie T.", and a victory for democracy.