Albie is the cartoon face of Alabaster Smith cigarettes, one of the country's fastest growing cigarette brands. However, Albie is more than a cartoon; he has found his way into reality. In 1970, the Public Health Cigarette Smoking Act is passed, and cigarette commercials are banned from television. Albie must deal with losing his job and his identity while balancing his relationship with his real life girlfriend, Margot.