Director, Vic Slick. full name Victor Slickerelli, was pitching juicers at Costco when he sold a well-known ad execs wife 12 juicers. The ad exec was so impressed; he replaced a notorious screaming commercial director with Vic which also was a plus as the ad exec has Tinnitus. Slickerelli somehow managed to get through his debut, and a commercial directing career was born.