'Why does it seem that Mexico is not finding its road to the future?' This is the question that entrepreneur Ricardo Salinas Pliego has been raising in conferences given in different forums and in universities. He argues that Mexico needs a new leadership prototype to achieve the necessary cultural change. Mexico has everything it takes to be an economic powerhouse: natural resources, territory, geographical location and above all, young, enthusiastic people. However, 'we are faced with a chronic lack of effective leadership that can address the need for a through-going cultural change, not only in Mexico but in the rest of the world. Leadership in Mexico does not rise to the level of country that we have,' Salinas explains.