When the flames of controversy flared in Manitoba current affairs, Winnipeg Direct was there to manage traffic. The show offered a podium for the biggest news-makers in business, politics and culture to address the issues that touched all Canadians. The most provocative and influential personalities, from Manitoba and across North America, joined the program's discussions and took on issues ranging from the utterly daring to the boldly controversial. The program offered viewers a taste of insightful discussion they could find nowhere else on the prairie landscape.