Lowrider Roll Models

Even in this day and age there are still some negative misconceptions surrounding the Lowrider community. In order to dispel these misunderstandings we partnered with Shell Lubricants, featuring Quaker State, to launch Roll Models, a video series that focuses and highlights stand-up individuals in the Lowrider community. From athletes to entertainers to executives, we're putting the spotlight on outstanding men and women who have worked hard to get to where they are today. These people are passionate about what they do and they are passionate about lowriding.