The story follows Alice as she is hired at LMNOPQ Advertising. Honeydew Plushbottom, secretary extraordinaire, and her stodgy boss, Mr. Quinby plot to gain the new business account, Leonard's Lemonade. They do market research to find out what consumers want and develop commercials, which the creative director, Mr. Howard deems lacking because 'they are not commercials, they're art.' Complications ensue.