Plakat: The Birth of Modern Advertising

Advertising: Colorful and projected on a large scale. The new era begins at the beginning of the 20th century in Berlin, Munich and Vienna. Lucian Bernhard, Ludwig Hohlwein and Julius Klinger put the products of industrialization in a new light: cars and cigarettes, fashion and cosmetics. The story of the three exceptional graphic artists and how their poster art revolutionized advertising.